Chery achieves record-breaking global sales in 2024, celebrates milestones and prestigious awards

2024 marked a milestone year for Chery, with the Chinese automaker achieving record-breaking global sales over the past twelve months. Chery reported sales of 2,603,916 vehicles globally, reflecting a 38.4% increase that surpassed its annual target and outpaced the industry’s growth rate by 10-20 percentage points.

Locally, Chery experienced an outstanding year. In December, the automaker sold 1,867 vehicles, led by the Tiggo 4 Pro with 1,059 units. It was followed by the Tiggo 7 Pro (432), Tiggo 8 Pro (225), and Tiggo Cross (151). This performance follows November 2024’s record-breaking 2,006 sales, Chery’s highest monthly total in South Africa to date.

"2024 has been a standout year for Chery, with consistent growth and remarkable milestones achieved,” commented Jay Jay Botes, General Manager for Chery South Africa.

“Closing the year with strong December sales—and setting a new local record in November—highlights South Africans' trust and enthusiasm for our brand. This success underscores our commitment to delivering vehicles that meet the needs and preferences of this dynamic audience,” added Botes.

With 1,144,588 exported units—a 21.4% increase—Chery has retained its position as China’s top passenger vehicle exporter for an impressive 22 consecutive years.

The automaker’s commitment to electrified vehicles is evident in strong global sales. NEV sales reached 583,599 units, a 232.7% increase—the fastest growth among major automakers. In December alone, global PHEV sales exceeded 100,000 units, marking a 31.9% month-on-month rise.

2024 was also a year of significant milestones for Chery, including producing its 15 millionth vehicle and exporting the one-millionth Tiggo 7 to international markets.

In South Africa, Chery’s strong sales momentum was complemented by a prestigious accolade. At the Top Gear South Africa 2024 awards, the Tiggo 4 Pro DCT was named the Most Improved Car of the Year. Featuring a smooth and efficient dual-clutch transmission, the Tiggo 4 Pro DCT enhances the lineup, which also offers manual and CVT options to suit customer preferences.

The automaker has garnered significant recognition on the global stage, earning several prestigious awards. In Brazil, the Tiggo 7 range was crowned the "2024 Best Midsize SUV to Buy." Meanwhile, in Egypt, the Tiggo 8 claimed the "Best Chinese Performance and Luxury Car Award," and the Tiggo 4 secured the "Best-Selling SUV-C" title. In Malaysia, the Tiggo 8 was recognised as the "Best Medium SUV," while in Saudi Arabia, the Tiggo 7 Pro Max received the "2024 National Automobile Award Best Crossover (SUV)."

2024 Chery South Africa Sales

About Chery

Established in 1997, Chery Group has made significant strides in the automotive industry. Its subsidiary, Chery Automobile, holds the distinction of being the first Chinese automobile brand to exceed one million domestic sales. Additionally, Chery Automobile has been a trailblazer in expanding into international markets. In 2023, Chery Group achieved "twelve consecutive growth" in sales, with cumulative sales of 1,881,316 vehicles, representing a year-on-year increase of 52.6%. From January to July 2024, Chery Group sold a total of 1,296,380 vehicles, marking a year-on-year growth of 45.4%. As of now, Chery Group has a global automotive user base of 14 million, maintaining its position as China's top passenger car exporter for 21 consecutive years. Chery Holding Group Co., Ltd. made the list with an operating revenue of $39.0917 billion, securing the 385th position in the 2024 Fortune Global 500 list. Chery adheres to independent innovation as its strategic core and has built a product innovation system around technology R&D. This system is dedicated to providing excellent, high-quality user experiences for global consumers. Currently, Chery has established eight major R&D centers in regions including North America, South America, and Europe to support its global layout and continuous innovation. As of the end of 2023, Chery has applied for over 26,000 patents and has been granted a total of 16,245 patents, positioning it among the leaders in the Chinese automotive industry. Chery's business presence extends to more than 80 countries and regions worldwide. Currently, Chery's export product range comprises the Tiggo series, Arrizo series, and eQ series, encompassing mainstream power forms such as ICE, BEV, and PHEV. With a brand core that emphasizes “Green, Technology, Family, and Companionship”, Chery remains committed to a strategic direction focused on green and low-carbon initiatives, accelerating its entry into new areas such as new energy, intelligent connectivity, shared mobility, platforms, and ecosystems.

Chery actively engages in global public welfare initiatives, including environmental protection, targeted poverty alleviation, and educational donations. For example, Chery donated $6 million to support UNICEF’s Global Education Thematic Programme, reflecting its commitment to international social responsibility.

Chery has been recognized five times as one of the "Top 20 Best Overseas Image Enterprises" by SASAC and CICG. Chery leads the automotive category in the Kantar BrandZ Top 50 Chinese Brand Builders 2024 report. Additionally, J.D. Power's 2023 automotive index studies show Chery ranking first in the IQS (Initial Quality Study) among domestic brands, with its Tiggo 8, Tiggo 7, and Tiggo 4 models each securing first place in their segments.